Athlete Legacy & Career Development.
Helping athletes, sports families & sports industry principals build sustainable careers, develop commercial opportunities & create lasting legacies throughout their careers & beyond.
SportaaS is a global sports strategic advisory business headquartered in the UAE, supporting clients & opportunities across Europe, the Middle East, Africa, Asia & North America.
Success through sport deserves a long-term strategy.
Athlete careers are often short, while the decisions and opportunities that arise during a sporting career can have an impact long after competitive sport comes to an end.
SportaaS Legacy helps athletes & sports families develop a structured approach to their careers, commercial opportunities & long-term ambitions.
Our approach combines strategic advisory, career development, commercial development, education & transition support.
Athlete Legacy & Career Development
Supporting professional athletes with strategic planning around their sporting careers, commercial activities, personal development & long-term professional objectives.
Career & Commercial Advisory
Supporting athletes across the commercial dimensions of their careers, including brand development, sponsorship opportunities, commercial partnerships & transition into business, media & other professional activities.
Family & Legacy Development
Helping athletes & sports families think strategically about education, philanthropy, family objectives, personal development & the creation of a lasting personal and family legacy.
Strategic Opportunities
Identifying relevant commercial, entrepreneurial & strategic opportunities across sport, technology, media & other adjacent sectors, supported by SportaaS research, market intelligence & strategic advisory capabilities.
From sporting career to long-term independence.
A successful sporting career creates opportunity. The right strategy turns that opportunity into a lasting legacy.
Speak to the Legacy team.
SportaaS Legacy is designed for professional athletes, sports families & sports industry principals seeking strategic support across their careers, commercial activities & long-term objectives. All enquiries are treated in strict confidence.